customer retention

Customer Satisfaction Surveys: Stop Guessing What Customers Care About

What Matters to Your Customers?
Do your customers care if call center agents address them by name? Does it make a difference? What about product knowledge – should agents know every single product detail? If you don’t know, you should definitely find out – especially if you are training and measuring agents on a specific behavior such as using the customer’s name a few times.

Customer Retention or Customer Acquisition? It’s Not Even Close.

Landing a customer is one thing, but retaining them is a whole different game. It’s a well-known fact that acquiring a customer is more expensive – and more difficult – than keeping one. Let’s face it – a customer knows your brand and is already familiar with your products and services, so – while not effortless – keeping them as a customer has to be easier right?