customer engagement

Customer Satisfaction Surveys: Stop Guessing What Customers Care About

What Matters to Your Customers?
Do your customers care if call center agents address them by name? Does it make a difference? What about product knowledge – should agents know every single product detail? If you don’t know, you should definitely find out – especially if you are training and measuring agents on a specific behavior such as using the customer’s name a few times.

Customer Retention or Customer Acquisition? It’s Not Even Close.

Landing a customer is one thing, but retaining them is a whole different game. It’s a well-known fact that acquiring a customer is more expensive – and more difficult – than keeping one. Let’s face it – a customer knows your brand and is already familiar with your products and services, so – while not effortless – keeping them as a customer has to be easier right?

Achieving Results-Driven Quality in Call Centers

Taking the Right Measurements, Analyzing the Right Analytics and Implementing the Right Coaching Techniques

Putting the Right Measurements in Place
Many people in your organization, from the call center front line to the C-suite, make decisions for your customers and interact with them. To ensure your customers get the best possible service and experience...

Knowledgeable Phone Reps, the Hold Button and Happy Customers

For the last few years, the mantra of most customer service organizations has been “let’s provide memorable customer experiences.” The customer experience has quickly – and quite firmly – taken the top spot in the goals of most (but not all) organizations.